…And scrutiny of our practices

Unicef’s report into childhood consumerism highlights the huge social responsibility of the marketing industry. The Chartered Institute of Marketing believes it is time to look at what we’re doing as marketers more critically because, as highlighted in Unicef’s report, marketing can have unintended social consequences. Through a paper issued last week, the CIM is setting out the issues surrounding marketing to children and is urging marketers to consider the power they currently wield and to use this responsibly.

It is encouraging to see further debate on the morality of marketing to children; it is in the interests of all to take heed now.

Roderick E Wilkes

Chief executive, The Chartered Institute of Marketing


Cleaning up TV for young takes a team effort…

Marketing Week

Unicef’s call for a ban on television advertising to under-12s (MarketingWeek.co.uk 14 September) along with culture secretary Jeremy Hunt’s RTS Cambridge speech calling for a cross-media approach to regulation are signs of an increasing concern over what children are exposed to. However, this growing awareness, starting with the Bailey Report back in June, should not […]

Event apps raise the bar

Marketing Week

Your article on the growing use of apps and QR codes for exhibitions and other events (Innovation Update, MW 15 September) highlights a trend that we’ve seen growing for some time. As well as the apps made specifically for trade shows to give extra information to attendees and get information from them, there are other […]

Google Wallet is more than a one-tap payment system

Marketing Week

The news that Google Wallet has gone live in the US has brought with it a flurry of excitement in the media (MarketingWeek.co.uk 20 September). There are, however, plenty of payment mechanisms out there already and consumers aren’t demanding another one. What is interesting about this is the opportunities beyond payments. For example, consider tapping […]


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