Anheuser-Busch, brewer of Budweiser, has enforced its rights to the Budweiser trademark in Sweden following a Swedish court ruling. Czech brewer Budejovicky Budvar, has been asked to stop using the term ‘Budweiser Budvar’, or any other term that includes ‘Budweiser’ or ‘Budweis’ in connection with its beer.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.