Another gem from the Diary’s collection of cross-cultural inadvertence. The Hong Kong Tourist Board has spent &£400,000 on a campaign to encourage Londoners to visit the territory. Utilising a landmark billboard site and giant screens at mainline railway stations, the campaign will no doubt be a success. But given the third plank of the media strategy, the Diary is worried that Hong Kong may not attract the sort of visitors it wants. The HKTB has booked 300 telephone kiosks throughout the capital – a medium better known for advertising of a slightly different kind. And given the campaign’s slogan is ‘Enter the Dragon’, the Hong Kong vice squad might find itself rather busy this summer.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.