Antigua and Barbuda names UK tourism chief

Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste
as director of tourism for the UK.

He replaces Carol Hay, who is joining the Caribbean Tourism Organisation
as European marketing director. He takes responsibility for all
mark…

Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste as director of tourism for the UK.

He replaces Carol Hay, who is joining the Caribbean Tourism Organisation as European marketing director. He takes responsibility for all marketing and advertising for the tourism authority’s positioning and brand in the UK.

Antigua and Barbuda uses UK-based My Giraffe as its lead marketing agency.

Modeste was previously director of marketing worldwide for Jolly Beach Resort & Spa in Antigua. He is a former director of tourism for St Lucia Tourist Board.

He will report to the CEO of Antigua and Barbuda TA Colin James. James says: “I look forward to working with Peter Modeste to build the capacity of our UK & European offices which is necessary to take the marketing and promotion of Antigua and Barbuda to the next level.”

Last year Antigua’s tourism body was thrown into crisis following the murder of two British honeymooners on the island.

Recommended

Status Quo seeks sponsor for 40th anniversary tour with Getmemedia

Marketing Week

Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour. The band is exploring a number of potential sponsorship opportunities including naming rights, branding, sampling and licensing opportunities for the 31-date winter tour, which starts in November. Pete Davis, managing director of marketing ideas website Getmemedia.com, which launched the band’s […]

Maxim UK print edition axed

Marketing Week

Dennis Publishing is to ditch its UK print edition of Maxim to become an online only title after it shed almost half its circulation in the latest ABC audit for the six months to December 2008 compared to 2007. The title is the first of the so-called lads mags to succumb to the sector’s plummeting […]

Comments

    Leave a comment