AOL and Apple have linked up for the launch of the personal computer giant’s iTunes digital music download service in the UK, France and Germany. AOL members are able to browse and download 700,000 songs by clicking on iTunes buttons that will appear throughout AOL Music.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Marketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
Leslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.