AOL appoints head of interactive marketing

Giles Ivey has been appointed as head of interactive marketing at AOL UK after overseeing the role on an interim basis for the past year. He was previously sales director at the online portal.

Ivey’s appointment follows a series of changes to the AOL marketing team including the departure of chief marketing officer Tobin Ireland in February. In April Andy Jonesco, the UK managing director, also left the company to head the online division at BSkyB. AOL senior vice-president of business development Chris Ellis and communications director Jonathan Lambeth have also left.

The restructure at AOL follows its transformation from an internet service provider to a Web services company after the sale of the “access” arm of the business to Carphone Warehouse last year.

Other changes at the business have included recent acquisitions including a controlling stake in AdTech the German ad-serving company.

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