AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google. Read the full story here.
Keith Moor, director of brand and communications at Santander, spends a whopping 40% of his time on internal marketing. At Marketing Week Live! earlier this year, he said that the job of communicating with his colleagues was so vital that it took up almost half of his time. Moor is not alone. Aviva’s life business […]
Marks & Spencer has been named the UK’s top family brand in a study carried out by ad agency Isobel and YouGov.
EDF is ramping up the centre piece of its annual schools education programme, Switch Off Fortnight, by activating its sponsorship of the 2012 Olympics and the London Eye to get more children engaged with the project than ever before.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.