AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google. Read the full story here.
Keith Moor, director of brand and communications at Santander, spends a whopping 40% of his time on internal marketing. At Marketing Week Live! earlier this year, he said that the job of communicating with his colleagues was so vital that it took up almost half of his time. Moor is not alone. Aviva’s life business […]
Marks & Spencer has been named the UK’s top family brand in a study carried out by ad agency Isobel and YouGov.
EDF is ramping up the centre piece of its annual schools education programme, Switch Off Fortnight, by activating its sponsorship of the 2012 Olympics and the London Eye to get more children engaged with the project than ever before.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.