AOL is in talks with direct marketing agencies about its £6m below-the-line account.
AOL is in talks with direct marketing agencies about its &£6m below-the-line account. AOL works with Joshua, although most of its direct activity is handled in-house.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.