Apple: a history in ads

Today (6 October) Apple lost the inspiration and leader behind many of its iconic products and marketing campaigns, Steve Jobs, who died aged 56 after a long battle with cancer.

By way of a celebration of Steve Jobs’ life at Apple, Marketing Week looks back on the company’s TV advertising landmarks.

Apple’s first ever ad

Apple Mac v the Windows PC

Apple asks: what would you do to change the world?

iPod, with U2

I’m a Mac, says Webb. I’m a PC, says Mitchell

The iPhone

The iPad