Apple: a history in ads
Today (6 October) Apple lost the inspiration and leader behind many of its iconic products and marketing campaigns, Steve Jobs, who died aged 56 after a long battle with cancer.
By way of a celebration of Steve Jobs’ life at Apple, Marketing Week looks back on the company’s TV advertising landmarks.
Apple’s first ever ad
Apple Mac v the Windows PC
Apple asks: what would you do to change the world?
iPod, with U2
I’m a Mac, says Webb. I’m a PC, says Mitchell