Apple and Sony will appear in a French court to defend charges that their music downloading services mislead consumers by not making it clear that songs can only be played on Apple or Sony digital music players.
Hewlett-Packard’s (HP) top marketer, Allison Johnson, is leaving the company to be vice-president of worldwide marketing communications at rival Apple. Johnson was vice-president of marketing at HP and a trusted adviser of recently departed chief executive Carly Fiorina. She will work with Apple chief executive Steve Jobs on the company’s advertising, marketing, communications and creative […]
Novell, the software company, has appointed William Hewitt chief marketing officer. He replaces Debra Bergevine, who is moving to another role in the company.
A programme showing the effects of a man breaking wind sums up all that is wrong with the BBC today.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.