Apple makes changes to its marketing department as it refreshes executive team

Apple has expanded the role of Phil Schiller, its senior vice president of worldwide marketing, and announced that Tor Myhren will join in the first quarter of 2016 as the new vice president of marketing communications.

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Schiller, who currently heads up worldwide product marketing, international marketing as well as education and business marketing, will continue in the role but see his remit widened to included leadership of Apple’s App Store, which has seen over 100 billion app downloads to date.

Focusing on “extending the App Store ecosystem” across Apple’s multiple devices, Schiller’s wider role will see him head up the majority of developed-related functions.

Myhren, meanwhile, has joined Apple from ad agency Grey Group, where he has served as chief creative officer and president of its New York-based US division.

He will responsible for leading Apple’s day-to-day advertising efforts and “leading a broad range of creative disciplines from video, motion, graphics and interactive web design to packaging and retail store displays” according to a rare statement from the tech giant.

“Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful software platforms (iOS, OS X, watchOS and tvOS) and an increasingly important part of our business,” said Apple’s CEO Tim Cook.

“I’m also incredibly happy to welcome Tor, who will bring his creative talents to our advertising and marcom functions.”

Wider changes to the Apple board

Apple has also announced the appointment of Jeff Williams – who has been with the business since 1998 and played a key role in Apple entering the mobile phone business – as chief operating officer.

Cook described Williams as “the best operations executive I’ve ever worked with” and said the new role would help him to “enable new product innovations”.

And the changes do not stop there, with Apple appointing Johny Srouji – who previously developed the A4 (Apple’s first designed system on a chip) during his time as vice president of Hardware Technologies – as its new senior vice president for hardware technologies.

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