Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android. Read full article here.
Seb Joseph discusses what brands need to do to make the best of branded content.
There were three perfect social media case studies to look back on last week from O2, McDonald’s and LA Fitness; shining examples of how to handle a crisis and how to create one of your own in a mere 140 characters. Let’s start on a positive note (we need a bit of positivity in this […]
It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many […]
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.