Apple profit soars 94%

Apple has posted a better than expected 94% increase in profit as demand for iPhones and iPads rocketed.

iPhone

Net profit for the three months to 31 March increased to $11.6bn, up from $6bn in the same period last year. Revenue jumped to $39.2bn, up from $24.7bn in the first quarter of 2011.

Gains were driven by a surge in sales of its recently released new 4G iPad http://www.marketingweek.co.uk/news/apple-unveils-faster-4g-ipad/4000526.article, which increased 151% over last year to 11.8 million, and demand for iPhones, up 88% to 35.1 million.

There had been concern that iPhone sales growth had peaked but demand from developing markets, in particular China, buoyed sales.

Tim Cook, chief executive of Apple, says he is “thrilled” by continuing demand for its products. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

Recommended

Fundamental brand strategy is crucial

Webops Temp

The principle put forward by David Wheldon (MWlinks.co.uk/CEOobsessed) that brand strategy and business strategy are elemental to the decisions, conduct and operation of all parts of an organisation has been around for many years. The understanding that customers own and influence brands through a mountain of real-time touchpoints is surely universal, and the realisation that […]

mums

Why mums go online for deals and advice

Lucy Handley

New mothers are more likely than the rest of the population to look for deals and advice on mobile websites, according to research seen by Marketing Week, which also reveals they have been known to use shopping trips as a way to escape the kids.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now