Sainsbury’s is looking to bolster its local credentials with a partnership with Bauer Media that will see bespoke Christmas pantomime themed radio campaigns run on air and online.
McCoy’s is to become the title sponsor of the Premier League of Darts, the crisp brand’s first ever event sponsorship deal.
Kraft, which owns food brands including Cadbury Dairy Milk, Philadelphia and Oreo, is developing a community health programme in Birmingham and the West Midlands.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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