According to Peter Barron, vice-president for communications and public affairs, it is very “difficult” for Google to work out how much tax it should be paying in the UK.
As quarterly sales growth slows and Apple warns of its first drop in revenues for almost 13 years, the company is looking to shift perceptions of its brand away from hardware like the iPhone and iPad to services and apps.
At last night’s (9 September) eagerly anticipated launch event, Apple unveiled its latest range of products, including the iPhone 6s and iPhone 6S+, WatchOS 2, Apple TV as well as the new iPad Pro. But what do they mean for marketers and how is Apple boosting its appeal to brands?
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.