With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
There’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.