Apps not the only mobile marketing tool in retail

John Lewis should be commended for its considered approach to generating sales via mobile in the run-up to Christmas ( 5 October).

Smartphones: Not just for apps

Too often retailers (and businesses across all sectors), go down the apps route when it’s not always the best option – apps for apps’ sake.

In this instance, the need to provide access to a wider group of customers has overcome the attraction of a smartphone app. It’s this kind of approach, combined with the right functionality and usability, which will help retailers capture the mobile audience.

Marcus Dacombe, Marketing director, Verridian



Loyalty has benefits

Marketing Week

Antony Jones makes a valid point when he says/ “Just adding a loyalty programme does not actually achieve loyalty.” It is true that most shoppers use these schemes to access offers they would otherwise be excluded from, but this isn’t loyalty.

Web comment

Marketing Week

Mark Ritson’s latest column argued for encouraging greater use of a product rather than launching new products and used the films Twilight and Inception as examples. Find the column at Markritsontwilight

Talent gains due recognition

Marketing Week

On behalf of the Marketing Academy, we are delighted to announce that Sherilyn Shackell has been shortlisted by the Women in Marketing Awards as the New Female Marketer of the Year 2010.


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