Carlsberg has launched its “biggest experiential event” yet in the form of a chocolate pop-up bar ahead of the Easter weekend to ensure people are “thinking about beer as much as they are thinking about chocolate”.
Understand lifetime value by meeting consumers at the moments that most influence their decisions.
McDonald’s has rejected an offer by Burger King to team up for a one-day “peace offering” to mark International Peace Day on 21 September.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.