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Campus Media to sell or liquidate SBN unit

Marketing Week

The Student Broadcast Network (SBN) has been put up for sale by owner Campus Media. Campus is appointing a receiver to handle a sale of the business or put it into liquidation. Campus pulled its funding for SBN, a wholly owned subsidiary, after a meeting about the business and its losses on July 23. The […]

Rise of iTV is one for all to watch

Marketing Week

Yes, it is a remarkable achievement to have persuaded so many big advertisers to invest in interactive television (Torin Douglas, MW last week), but it shouldn’t be too surprising. Surely investment in research is the most appropriate way to develop this fledgling platform and to realise its true potential as a medium. The main benefit […]

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