Arc London creates Maytag campaign
Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
The Student Broadcast Network (SBN) has been put up for sale by owner Campus Media. Campus is appointing a receiver to handle a sale of the business or put it into liquidation. Campus pulled its funding for SBN, a wholly owned subsidiary, after a meeting about the business and its losses on July 23. The […]
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its £6m advertising business.
Yes, it is a remarkable achievement to have persuaded so many big advertisers to invest in interactive television (Torin Douglas, MW last week), but it shouldn’t be too surprising. Surely investment in research is the most appropriate way to develop this fledgling platform and to realise its true potential as a medium. The main benefit […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.