Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
The Student Broadcast Network (SBN) has been put up for sale by owner Campus Media. Campus is appointing a receiver to handle a sale of the business or put it into liquidation. Campus pulled its funding for SBN, a wholly owned subsidiary, after a meeting about the business and its losses on July 23. The […]
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its Â£6m advertising business.
Yes, it is a remarkable achievement to have persuaded so many big advertisers to invest in interactive television (Torin Douglas, MW last week), but it shouldn’t be too surprising. Surely investment in research is the most appropriate way to develop this fledgling platform and to realise its true potential as a medium. The main benefit […]
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
From questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.