Arc Worldwide London creates Holiday Inn push
Arc Worldwide London has created an integrated branding campaign for Holiday Inn, part of Intercontinental Hotels Group.
Arc Worldwide London has created an integrated branding campaign for Holiday Inn, part of Intercontinental Hotels Group.
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Daley has steadied Saatchi & Saatchi – but can he win big accounts?
With Centrica preparing to ring more changes by jettisoning telecoms arm One.Tel, it appears the group is reduced to its former core offer of energy production and supply. Having attempted to be all things to all consumers, offering financial services through Goldfish and car breakdown recovery via the Automobile Association (AA), Centrica seems to be […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?