Arcadia Group has appointed Sally Bailey, director of merchandising at its teen fashion chain Top Shop, to the post of brand director at its recently acquired Sears brand Miss Selfridge.
Bailey takes over from Bernie Foster, who is leaving at the end of September to take up the new position of UK managing director at The Body Shop.
The move is part of Arcadia’s strategy to integrate the Sears womenswear brands into its group. Last month Arcadia bought the Miss Selfridge, Wallis, Warehouse, Outfit and Richards brands from entrepreneur Philip Green for &£151m.
The retailer already owns the Top Shop, Top Man, Dorothy Perkins, Principles, Burton and Evans chains, and is now imposing its management structure on the Sears brands.
Bailey will be responsible for merchandising and product development at Miss Selfridge, and will report to Nick Hollingworth, managing director of Arcadia’s newly-acquired brands and supply chain management.
Under the management structure of the Arcadia group, each brand director works closely with a creative director, a retail director and a brand marketing manager.