As LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
With 12 million active users of ad blockers, marketers will need to think about how to use media creatively to ensure their advertising reaches the right audience in 2016.
Most fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?