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Super Bowl 2016: Brands turn to social for added value

Thomas Hobbs

With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.

Knowledge Bank

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  1. Sophie Ketzaltzin Jackson 22 Feb 2016

    Totally agree that marketers need to re-consider how they measure their social campaigns, and start to include measurements such as conversions in order to better establish their success. However, how should brands within impulse categories, such as confectionery, for example, measure their campaigns? Conversion rates do not apply to such sectors, so they are somewhat limited in how they can branch out of the usual likes/retweets/shares parameters.

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