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WWF introduces donations via emoji

Sarah Vizard

The World Wildlife Fund is running a Twitter campaign that will use emojis to tell the story of endangered species and encourage people to donate via the social network.

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  1. Ginag_81 28 Jul 2015

    I think Emjoi’s are certainly adding that oh so needed human side to brands. It is allowing consumers to connect with the brand on a deeper level.I am not sure if this is a long term strategy though, I would be inclined to think it is a short term fad. On saying that, I love how Wimbledon used the use of emoji’s this year on twitter. It made me want to tweet about it everyday, so I could see what emoji turned up!

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