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WWF introduces donations via emoji

Sarah Vizard

The World Wildlife Fund is running a Twitter campaign that will use emojis to tell the story of endangered species and encourage people to donate via the social network.


There are 2 comments at the moment, we would love to hear your opinion too.

  1. Ginag_81 28 Jul 2015

    I think Emjoi’s are certainly adding that oh so needed human side to brands. It is allowing consumers to connect with the brand on a deeper level.I am not sure if this is a long term strategy though, I would be inclined to think it is a short term fad. On saying that, I love how Wimbledon used the use of emoji’s this year on twitter. It made me want to tweet about it everyday, so I could see what emoji turned up!

  2. Indiana Jones 28 Apr 2023

    Emojis are certainly becoming more popular as a marketing tool, as they can help to communicate emotions and convey messages in a simple and visually appealing way. However, it’s important to note that emojis are not a universal language, and their meanings can vary across different cultures and contexts.

    While emojis can be effective in connecting with younger audiences and adding a playful tone to marketing messages, it’s still important for marketers to consider the cultural implications of using certain emojis in their campaigns. For example, an emoji that may be seen as positive in one culture could be interpreted as negative or offensive in another.

    Overall, emojis can be a useful addition to a marketing strategy, but it’s important to use them in a thoughtful and intentional way that considers your target audience and the cultural context of your message.

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