Are you a glamorous marketer?

Just a quick reminder, readers: the closing date for the Diary’s competition in conjunction with The Daily Telegraph to find the most glamorous figure in marketing is October 30.

So, if you missed last week’s Diary, please e-mail your nominations, along with pictures of his/her glamorous behaviour both at work and outside work to


Initiative set to win £6.5m Daewoo brief

Marketing Week

Initiative is poised to scoop Daewoo’s £6.5m media buying and planning account, following the Korean car marque’s acquisition by General Motors (GM). The business was previously held by Mediaedge:CIA. GM recently surprised the advertising industry by reappointing DFGW as the lead creative agency for Daewoo’s £40m European business, in partnership with Publicis-owned European network Buhler […]

A time for giving

Marketing Week

Corporate giving and product promotions are popular exercises at Christmas, but the purpose behind them can be lost if they become just a Yuletide habit. Helen Donald finds out how to get seasonal promotions and present-giving right


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