Argos is about to launch an app in response to rising iPhone access

Argos is about to launch its first iPhone app, prompted by a 600% increase in traffic to its website from Apple mobile devices last year.

The app will enable customers to update their Argos accounts, order items for collection in-store and check the availability of stock in specific stores.

The retailer will launch the app to target consumers who regualrly use its website.

David Tarbuck, head of multi-channel development, said 750,000 people visited the Argos site using Apple devices.

“The biggest trend we’ve seen in the way customers use their mobile phones to shop has been the increase in product browsing online,” he said. “We’ve seen product browsing figures increase by nearly 700% in the last year from the iPhone, so we’ve developed an app tailored to this consumer trend.”

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