Argos partners Barnardo’s for toy exchange

Argos is launching its first major cause marketing campaign through a partnership with Barnardo’s to launch a toy exchange programme.

Argos
Toy Exchange was launched by celebrity mum Danielle Lineker.  Photo credit: David Parry/PA’

The retailer is inviting customers to donate their children’s unwanted toys to the charity in the run up to Christmas.

Barnardo’s will sell the donated toys to raise funds for its work helping underprivileged children in the UK.

Customers that donate toys to the campaign will receive a £5 Argos voucher to redeem against purchases of new toys.

Argos claims that the average family home has more than 80 toys, but two thirds are not played with regularly, which means 474 million unused toys in the UK.

Activity, which marks the start of Argos’ Christmas campaign, includes a TV ad and a Facebook app.

Recommended

HPSauceAdPic304

HP Sauce returns to TV screens

Seb Joseph

HP Sauce is targeting sport-loving, younger male consumers with its first TV campaign in five years that attempts to define what ‘modern manliness’ means.

girls aloud

Girls Aloud to partner Pandora

Rosie Baker

Girls Aloud look set to partner with jewellery brand Pandora ahead of their hotly anticipated comeback tour, expected to be announced on Friday (19 October).

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now