Argos’s SMS service receives nearly 1m text messages

Argos’s SMS product reservation service has received nearly 1 million text messages since its launch late last year. It has also added a coded guide to its catalogue enabling consumers to shop for a colour co-ordinated home look.

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ITV 1 increases audience by 13 per cent

Marketing Week

ITV 1 has increased its audience by 13 per cent in peak time and 11 per cent ‘all-time’ for the first four weeks of the year compared with last year. Its commercial impacts have risen 18 per cent year on year, and young and upmarket audiences have increased by 25 per cent, according to ITV […]

Ticket to riches

Marketing Week

The Diary is, of course, as rich as Cr?sus (and with a better stereo system to boot), but January is such a long month, and by now even the Diary’s belt, legendarily loose as many a protégé will tell you, is beginning to tighten.