ARM Direct develops Armada software
ARM Direct, the UK direct response television (DRTV) agency, has developed a new software system called Armada that analyses the performance of DRTV campaigns.
ARM Direct, the UK direct response television (DRTV) agency, has developed a new software system called Armada that analyses the performance of DRTV campaigns.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.