Arrows boss plans chain of retail outlets

Arrows Formula One team owner Malik Ado Ibrahim is planning to open a chain of high street stores in 18 countries to sell merchandise under a new brand, “t-minus”.

Ibrahim bought a 70 per cent stake in the Arrows team at the beginning of this year for &£77m.

The t-minus name already appears on Arrows Grand Prix cars, along with the main sponsor, at present Spanish oil company Repsol, but it has it has remained a brand without a product. Ibrahim has now started licensing the brand.

The first goods include special-edition Ducati motorcycles, Lamborghini cars, Bombardier wet bikes, mountain bikes and an energy drink. These will be followed by an iced tea drink and a line of T-shirts.

Ibrahim aims to open his first shop by the end of the year. He will also sell T-shirts in his native Nigeria and in South Africa as part of his plan to market F1 to black people.


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