Arrows boss plans chain of retail outlets

Arrows Formula One team owner Malik Ado Ibrahim is planning to open a chain of high street stores in 18 countries to sell merchandise under a new brand, “t-minus”.

Ibrahim bought a 70 per cent stake in the Arrows team at the beginning of this year for &£77m.

The t-minus name already appears on Arrows Grand Prix cars, along with the main sponsor, at present Spanish oil company Repsol, but it has it has remained a brand without a product. Ibrahim has now started licensing the brand.

The first goods include special-edition Ducati motorcycles, Lamborghini cars, Bombardier wet bikes, mountain bikes and an energy drink. These will be followed by an iced tea drink and a line of T-shirts.

Ibrahim aims to open his first shop by the end of the year. He will also sell T-shirts in his native Nigeria and in South Africa as part of his plan to market F1 to black people.

Recommended

Maybelline signs up new celebrity face

Marketing Week

L’Oreal make-up brand Maybelline has signed Buffy the Vampire Slayer star Sarah Michelle Gellar as its new face. This continues the beauty brand trend of abandoning models in favour of movie and music celebrities. Gellar, recently voted the sexiest woman in the world by readers of FHM Magazine, joins Maybelline supermodel Christy Turlington. The 22-year-old, […]

Top Optical Express man in sudden exit

Marketing Week

Optical Express’ marketing chief is leaving the company on the eve of a new advertising campaign. Paul Mason, head of marketing and communications at the Glasgow-based high-street opticians chain, is leaving at the end of the week to resume his former career in the call centre sector as managing director of Glasgow-based Bellcom. Optical Express […]

Freeserve offers shares to users

Marketing Week

Registered users of leading UK Internet service provider Freeserve are being offered the chance to buy shares in the venture direct via the Internet, as part of planned partial flotation of the group. Freeserve owner Dixons Group, which has nearly doubled its share price and seen billions of pounds added to its stock market capitalisation […]

Comments

    Leave a comment