Arsenal extends sponsorship deal with 02
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.