Arsenal launches global membership drive

Arsenal has launched a global direct marketing campaign to drive membership renewal.

Cesc Fabregas
Cesc Fabregas

The “Wherever. Forever Arsenal” campaign, created by design agency Clinic, aims to bolster the club’s international support by including travel-related merchandise.

The club has sent 100,000 membership welcome packs to its global and UK fan base.

Packs include branded wash bags, luggage tags and passport holders as well as a CD-ROM containing renewal information, interactive advertising, video and a bespoke Arsenal FC e-zine.

Andy Hunns, Creative Director at Clinic, says the pack reflects”the cosmopolitan aspects of Arsenal’s squad and fanbase”.

The North London club, captained by Cesc Fabregas (pictured) is believed to be looking at its sponsorship deals to boost revenues.

Ivan Gazidis, the club’s chief executive, is reportedly considering renegotiating the club’s shirt sponsorship deal with Emirates and kit deal with Nike.

Clinic has a number of football clients including the Barclays Premier League, BSkyB, and The Football Association.

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