Arsenal stars turn ballet dancers for Citroën

Arsenal stars have swapped their training kits for tutus to promote the club’s partnership with Citroën, with the help of the English National Ballet.

Alex Oxlade-Chamberlain, Alex Song, Bacary Sagna and Wojchiech Szczesny are starring in an online video series in a joint push to raise awareness of the new Citroën DS5 model.

In the main sequence, the footballers are taught some ballet steps by dancers from the English National Ballet, the narrative playing on the DS5’s strapline “The Refined, Redefined”.

Later releases will show behind the scenes footage and will feature Szczesny showing off his musical talents.

The videos will be hosted on Citroën’s Facebook page and on YouTube.

Citroën has been Arsenal’s official automotive partner since 2008 and in 2011 renewed a three-year deal, which sees the car marque sponsoring Arsenal-related events globally.



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