Some marketers have a bullet point plan of action to get a top marketing job. Nico Morga Alden, who has just taken on the chief brand officer role at razor startup Estrid, however, did not. “I didn’t really know what I do for a job now was even a job,” she says, reflecting on her early career.
Growing up in a beach town just outside of New York City, Morga Alden wasn’t used to seeing business role models, particularly female ones. “My parents are public servants. A lot of the people around me were either in public services, or the women didn’t work,” she says. “I didn’t really have a female role model, in that sense.”