Hyundai to sponsor Tate Modern Turbine Hall

Sarah Vizard

Hyundai is making it first move into the arts with a sponsorship of Tate Modern’s Turbine Hall from 2015 as part of its long-term drive to ink partnerships that drive an ‘emotional’ connection with customers.

Is Instagram ‘the art gallery of the future’?

Alison Millington

As new research shows that consumers view photo-sharing platform Instagram as “the most inspiring and beautiful social network”, Rob Newlan, director of Instagram’s Creative Shop, says the brands that “invest time” in understanding their role on the platform will be the ones that win.