Arts Sponsorship
Winning sponsor: Whitbread
Winner
Project: Whitbread Book Awards
Sponsor: Whitbread
Entered by: Karen Earl Limited
(See Best Use of Public Relations Nominations)
Nominations
Project: Royal Shakespeare Company
Sponsor: Allied Domecq
Entered by: Ketchum Sponsorship
Shareholders were entertained at world-class entertaining venues around the globe. Employee family days were held around RSC productions and themed days around RSC sites. Research carried out using Ipsos-RSL in April 1999 shows that 84 per cent of those questioned believe the sponsorship has improved the corporate image and reputation of Allied Domecq.
Project: BT National Connections
Sponsor: BT
Entered by: Crowcroft & Partners
(See Sponsorship Continuity Nominations)