Arts Sponsorship

Winning sponsor: Whitbread

Winner

Project: Whitbread Book Awards

Sponsor: Whitbread

Entered by: Karen Earl Limited

(See Best Use of Public Relations Nominations)

Nominations

Project: Royal Shakespeare Company

Sponsor: Allied Domecq

Entered by: Ketchum Sponsorship

Shareholders were entertained at world-class entertaining venues around the globe. Employee family days were held around RSC productions and themed days around RSC sites. Research carried out using Ipsos-RSL in April 1999 shows that 84 per cent of those questioned believe the sponsorship has improved the corporate image and reputation of Allied Domecq.

Project: BT National Connections

Sponsor: BT

Entered by: Crowcroft & Partners

(See Sponsorship Continuity Nominations)

Recommended

Decent Exposure

Marketing Week

Sponsoring a sports event is not enough to boost a brand’s awareness. Leveraging the tie-up with promotions and broadcast deals is essential to get maximum return on the investment.

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