…as BBC’s Tomorrow’s World and IPC’s Eva magazines fold

IPC Magazines’ Eva and BBC Worldwide’s monthly BBC Tomorrow’s World Magazine are to close.

BBC Tomorrow’s World Magazine, which only launched in March, recorded its first ABC (March-May) of 61,314 and is now selling less than 50,000 copies a month. BBC Worldwide had hoped for a settle-down circulation of 80,000.

Stuart Snaith, director of sports, motoring and entertainment group, BBC Worldwide UK, says: “We have built a loyal and enthusiastic readership, but the science and technology magazines sector remains a niche market.”

Eva’s repositioning in March as a glossy title for girls failed to turn the weekly magazine around and the November 25 issue will be the last.

According to Audit Bureau of Circulations figures, the title’s total average net circulation for the period January to June 1998 was 152,800, down 29.6 per cent from 216,996 for the same period last year.

IPC Magazines managing director Linda Lancaster-Gaye says: “We achieved our objective in repositioning Eva ‘for the girl who wants it all’ and established a loyal following. Unfortunately the sales base has not proved large enough to reach our targets.”

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