…as BBC’s Tomorrow’s World and IPC’s Eva magazines fold

IPC Magazines’ Eva and BBC Worldwide’s monthly BBC Tomorrow’s World Magazine are to close.

BBC Tomorrow’s World Magazine, which only launched in March, recorded its first ABC (March-May) of 61,314 and is now selling less than 50,000 copies a month. BBC Worldwide had hoped for a settle-down circulation of 80,000.

Stuart Snaith, director of sports, motoring and entertainment group, BBC Worldwide UK, says: “We have built a loyal and enthusiastic readership, but the science and technology magazines sector remains a niche market.”

Eva’s repositioning in March as a glossy title for girls failed to turn the weekly magazine around and the November 25 issue will be the last.

According to Audit Bureau of Circulations figures, the title’s total average net circulation for the period January to June 1998 was 152,800, down 29.6 per cent from 216,996 for the same period last year.

IPC Magazines managing director Linda Lancaster-Gaye says: “We achieved our objective in repositioning Eva ‘for the girl who wants it all’ and established a loyal following. Unfortunately the sales base has not proved large enough to reach our targets.”


Coors poised to appoint Euro marketing director

Marketing Week

Coors Brewing International has appointed a dedicated UK marketer for the first time and is on the verge of announcing a European marketing director. The US brewer set up European headquarters in London in May after ending a six-year joint venture with Scottish Courage and taking over its own marketing. As part of the new […]

Digital TV – the bespoke option

Marketing Week

I was struck by two articles in Marketing Week (November 12) – “Digital’s changes to viewing habits” and “Rock’s road to ruin”. The article on viewing habits concluded that “more profound viewing habits are sure to come” and I would go further and say that not only is viewing going to change, but our relationship […]

Plasma will not bleed you dry

Marketing Week

I am writing to clarify some of Chris Mugan’s misleading comments about plasma technology, made in his article “Business Presentations” (MW November 12). Firstly, plasma screens are not “expensive”. Plasma technology is a very viable alternative to a good quality data and video projector and screen. In fact, at 6,950 the Sony plasma screen offers […]


    Leave a comment