…as SC Johnson pulls 10m account in Euro realignment

CIA Medianetwork has lost the 10m SC Johnson Wax media buying business following a realignment of the UK media business.

The account is strongly tipped to go to Optimedia, which handles Johnson’s media throughout the rest of Europe, except Spain. Last year, Johnson reallocated its global creative account to FCB – Optimedia is FCB’s preferred media agency.

Johnson marketing director Chris Librie says: “We’re studying our options – there is a historical relationship between us and Optimedia.” CIA has handled various Johnson brands for six years and has held the full UK business since 1994.

Librie took the position of marketing director at the beginning of September, before which he was a European category manager for Johnson.

Johnson’s biggest brand is Glade, worth 45m and accounting for just under half the company’s total sales. Other major brands in the UK are Pledge, and Mr Muscle.


Cadbury plans Spice Girls range

Marketing Week

Cadbury is launching a range of Spice Girls-branded chocolate products. – The deal follows last week’s announcement that Asda will be selling a wide range of Spice Girls’ merchandise in the run-up to Christmas.

‘Coverage of Diana tragedy was excessive’ says public

Marketing Week

The majority of consumers think there was too much coverage of the death of Diana, Princess of Wales, according to a report from one the UK’s top media agencies. Over half the public, 54 per cent, believe coverage was excessive and most say they will not change their reading habits despite the furore over coverage […]

Rothmans launches its first UK mass-market cigar brand

Marketing Week

Rothmans International has launched its first mass-market cigar brand in the UK. The brand, Lincoln, will be launched in three cigar sizes – miniature, panatella and half corona. Lincoln has been created uniquely for the UK. Chris Lynch, Rothmans general manager international tobacco products, says: “Usually cigars are launched in just one size and then […]


    Leave a comment