ASA bans Iggy Pop Swiftcover ad

The Advertising Standards Authority has banned a Iggy Pop-fronted television campaign for Swiftcover.com because it misleadingly implies the rock star has insurance with the brand despite the insurer not offering cover to entertainers.

The ad, created by Mortimer Whittaker O’Sullivan, features Pop stating “I got it Swiftcovered. I got insurance on my insurance.”

The watchdog says that some viewers might consider Pop’s statement to mean he held a policy with the AXA-owned online insurer, which excludes those working in the entertainment industry from car insurance.

AXA says Pop did not state that he has a policy and that his occupation is irrelevant because he did not say the insurer might not cover certain jobs in the ad.

Clearcast, which offers pre-transmission examinations for TV campaigns, says it received a written “testimonial” from Pop stating: “I confirm that my opinion of the product was gained after I had been requested by the advertiser/advertising agency to try the product.”

The ASA says the ad must not be broadcast in its current form.

Recommended

BBC uses behavioural targeting across non-UK sites

Marketing Week

BBC.com has begun to offer behavioural targeting across its global sites outside the UK. One of the largest sites to embrace the technology, with 26m users outside the UK, it’s working with behavioural targeting specialist Audience Science to collect and analyse data on users visiting its sites to serve them more relevant advertising. The move […]

Brands and bands

Marketing Week

The relationship between bands and brands used to be simple. The company paid some money, the popstars wore the clothes or applied the lipstick and everyone was happy. But with global music sales dropping 8% this year, according to the International Federation of the Phonographic Industry, artists now need to look beyond album sales to […]

Asos.com to deliver higher than expected profits

Marketing Week

Online fashion retailer Asos.com plans to add own-brand childrenswear in September and the launch of its ‘community’ site Asos Life is imminent, the buoyant brand revealed this morning (April 27). The debt free web retailer outlined its expansion plans as it reported a 104% jump in sales for the year ended 31st March in a […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now