The Advertising Standards Authority has banned a press ad for energy drink Club Energise, which uses the strapline: ‘Fuelling the passion. Rehydrates 7 times faster than water’, following a complaint from rival GlaxoSmithKline, which owns Lucozade.
Fox Kalomaski has won the £500,000 advertising account for the Cumbria Tourist Board. The previous incumbent was Senior King Communications.
Wanadoo, the internet service provider owned by France Telecom, is squaring up against BT with the launch of Livebox, a ‘plug-in’ device offering wireless broadband access anywhere in subscribers’ homes. Priced at £79.99, consumers will also need a Wanadoo broadband account, which costs from £17.99 a month.
The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being […]
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.