The Advertising Standards Authority has banned a press ad for energy drink Club Energise, which uses the strapline: ‘Fuelling the passion. Rehydrates 7 times faster than water’, following a complaint from rival GlaxoSmithKline, which owns Lucozade.
Fox Kalomaski has won the £500,000 advertising account for the Cumbria Tourist Board. The previous incumbent was Senior King Communications.
Wanadoo, the internet service provider owned by France Telecom, is squaring up against BT with the launch of Livebox, a ‘plug-in’ device offering wireless broadband access anywhere in subscribers’ homes. Priced at £79.99, consumers will also need a Wanadoo broadband account, which costs from £17.99 a month.
The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being […]
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.