ASA demands Lastminute ‘Gary Glitter’ ads pulled

Lastminute.com, the travel company, has been censured by advertising watchdog the Advertising Standards Authority (ASA) for trying to sell children’s theatre by linking it with convicted sex offender Gary Glitter.

An e-mail advertising children’s plays in London’s West End featured two young boys’ faces and the title “Doing it for the kids”.

The e-mail continued: “Like Gary Glitter in a sweet shop, you too can have your pick of kiddy treats in London’s theatre world. If you don’t know what to do with your lovely sprogs, get them off the X-box and into the theatre⦔ The e-mail has been withdrawn.

⢠The ASA has meanwhile not upheld complaints against a poster ad for Unilever’s Domestos, which says: “Kill flu germs: it’s self defence, millions of germs will die”. Eleven complainants said the ad misleadingly implies the product can destroy the germs that cause flu.

⢠Objections to a cinema ad for Jammie Dodger biscuits, have also not been upheld. The ad, showing a boy sitting at the table while his mother puts away shopping, was claimed to encourage unhealthy eating because it showed a bag of Brussels sprouts being ripped open by figurines made of jam.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now