ASA investigates complaints about morning-after pill ads

Levonelle morning-after pill has caused outrage with its press campaign, triggering complaints that the ad, which uses the strapline “Immaculate contraception? If only”, offends religious sensibilities. The campaign has triggered 105 complaints, which are being investigated by the Advertising Standards Authority (ASA).

The complainants also claim the ad, created by J Walter Thompson, is “irresponsible” because it encourages casual sex.

This is not the first time that Levonelle’s advertising has caused uproar. Levonelle angered the Church of England and anti-abortion groups two years ago when it became the first emergency contraceptive pill to be advertised in the UK (MW January 24, 2002).

The ASA has ruled that the Royal Mail should change its “confirm delivery” claim in a direct marketing campaign for its international postal service, Airsure, following a complaint. The advertising watchdog has asked Royal Mail to seek help from the CAP Copy Advice team and avoid any implication in its future advertising that electronic confirmation, especially with items sent to the US, is guaranteed.

In another instance, the Broadcast Committee of Advertising Practice (BCAP) has issued guidelines for teleshopping service providers to help minimise misleading price comparisons or indications in teleshopping advertising.


Clear Channel hires Rob Atkinson

Marketing Week

Clear Channel has hired Rob Atkinson to replace Adam Butterworth as sales director of its specialist six-sheet division Adshel. Atkinson joins from Ireland on Sunday, where he has been commercial director since last year.

The MP3 waiting in Santa’s grotto

Marketing Week

To update the line from Dire Straits’ Money for Nothing, I want my MP3. Retailers may generally bemoan the rotten Christmas they claim they’re about to have, but there’s no sign of Santa tightening his belt where technology and telecoms are concerned. Quite the contrary in fact: consumers are facing a gadget fest the like […]

Virgin Sours axed by Princes Soft Drinks

Marketing Week

Princes Soft Drinks has axed the Virgin Sours fizzy drink range. The product was launched just under a year ago. Princes Soft Drinks, which has the sales and distribution contract for the Virgin Drinks brand in the UK, launched Virgin Sours hoping to capitalise on a trend for sour flavours among youngsters. However, the product […]


    Leave a comment