ASA raps Lexus over low-carbon statement

The Advertising Standards Authority has reprimanded car manufacturer Lexus over its claims of low carbon emissions for its SUV hybrid car.

The campaign triggered ten complaints arguing that the press ad for the Lexus RX 400h car was misleading over its claims of low emissions.

The complainants said that the ad’s “low emissions” and “zero guilt” claims gave a misleading impression of the car’s carbon dioxide emissions in comparison with other vehicles.

They also said that the “192g/km” emissions figure was high in comparison with the emission of all cars.

The ASA has warned the Japanese luxury car manufacturer not to imply similar claims in future.

The ASA has received six complaints against a TV ad for ADT Security for being racist and offensive. The ad showed a man letting out an animal-like howl in order to deter a burglary.

The ASA council has said the ad is unlikely to cause serious or widespread off-ence or undue distress. The complaints are not being looked into.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now