Camelot turns to Mattel for latest scratchcard game

Marketing Week

National Lottery operator Camelot is to break with long-running partner Hasbro to launch a scratchcard lottery game with rival games-maker Mattel. The game, themed around Mattel’s boardgame Scrabble, will be launched next week supported by a television, print and poster ad campaign. The game will offer a top prize of £60,000. The ad campaign, which […]


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