ASA to probe Douwe Egberts cup above ad

The Advertising Standards Authority has received complaints about an ad for Douwe Egberts coffee featuring a woman talking about her breast implants with the tagline “A cup above”.

The ad, created by Minerva, cannot be shown during children’s programming, but four complaints were received after it was aired during daytime shows.

An ad for Pizza Hut has been cleared by the ASA of making misleading claims. The Wieden & Kennedy London-created commercial features a character promoting the Full Works Meal for four people. Text shows that the meal consists of two starters, two pizzas, two ice creams and four drinks.

Complainants said the text contradicted the spoken description. However, the ASA has ruled that the ad showed the meal was designed for four people sharing.

A Levi’s ad was also cleared by the ASA after a newspaper reader complained that it showed a man holding his erect penis. The ad, featuring the strapline “Can’t pull ’em apart”, shows a man pulling at the belt loops of his jeans, sewn into his waist. It was created by Bartle Bogle Hegarty.

But the ASA censored a Daily Mail ad for claiming that a DVD that came free with the paper was worth &£15.99. The ASA said that the version of the film given away with the paper was not available in shops and was different to versions sold in stores, therefore it cannot be claimed to be worth &£15.99.


Old people…

Marketing Week

Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]

PC World chain launches free in-store magazine

Marketing Week

PC World is launching an in-store consumer magazine, covering computers, gadgets and digital entertainment. The 132-page PC World magazine, which has an initial print-run of 1 million, has been produced by contract publisher Future Plus and will be in stores later this week. Steve Woodward, brand manager for the chain, which is part of Dixons […]

Ex-Rover man lands Seat marketing role

Marketing Week

Former MG Rover marketing director Steve Robertson has joined the marketing team at Seat. Robertson joins the Volkswagen-owned marque as national communications manager and will work closely with head of marketing Mark McKenna. Robertson, a former Mini brand marketer, was handed the task of promoting the newly rebranded MG Rover in 2000. He was promoted […]


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