The Advertising Standards Authority has upheld a complaint against the Barclays Bank television and poster campaign that uses the tagline ‘Barclays has more specialists in more industries than any other bank’. Royal Bank of Scotland complained about the ads.
The Government-backed Energy Saving Trust (EST) is reviewing its advertising business – estimated to be worth &£5m – held by Rainey Kelly Campbell Roalfe/Y&R. The trust is inviting pitches from agencies, with the review being handled by COI Communications. The move is not a statutory review of the business, which has been held by Rainey […]
Not content with BT’s underpass, the Diary has sniffed out another strange erection, this time in Wakefield, where the council has come up with an interesting way to promote itself. Best known for, er, not much at all, the city has decided to erect a giant statue of some rhubarb. Wakefield, you see, is one […]
Kitcatt Nohr Alexander Shaw has created a campaign to engage the nation’s teachers with the Government-backed Teachers TV. The aim of the campaign is to persuade teachers to register on the channel’s website.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.