ASA upholds poke complaint

The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name

…The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name alone ‘implied you could win money’.

Recommended

Marketing head for Chupa Chups venture

Marketing Week

Chupa Chups marketing director Mark Stangroom has been made chief marketer at the lollipop-maker’s new UK joint venture with Fruitella-owned Perfetti van Melle. The deal was announced last month. Stangroom, who has been with the lollipop and mint manufacturer for ten years, has already taken on responsibility for the Fruitella and Mentos brands. He says […]

Audience size doesn’t count says report

Marketing Week

Companies using search marketing need to look beyond the size of a search engine’s audience when choosing where to spend their budget for buying keywords, the latest research says. According to online research specialist Nielsen/NetRatings, which has just released its first MegaView Search report specifically comparing audiences and click-through rates, those search engines with the […]

Sudan 1 won’t be easily swept away

Marketing Week

There is something ineffably smug (though sadly by no means unique) about Marks & Spencer’s reaction to the Sudan 1 carcinogenic dye scare. After withdrawing 16 affected products from its shelves, it trumpeted its achievement with the words: “We are very proud that we managed to remove them so that customers did not have to […]

Comments

    Leave a comment