…The ASA has upheld a complaint against a TV ad for online gaming site Pokerstars.net, for promoting gambling for money. The ad featured players who mentioned how much they had won, including one called Chris Moneymaker. The ASA noted his name alone ‘implied you could win money’.
Chupa Chups marketing director Mark Stangroom has been made chief marketer at the lollipop-maker’s new UK joint venture with Fruitella-owned Perfetti van Melle. The deal was announced last month. Stangroom, who has been with the lollipop and mint manufacturer for ten years, has already taken on responsibility for the Fruitella and Mentos brands. He says […]
Companies using search marketing need to look beyond the size of a search engine’s audience when choosing where to spend their budget for buying keywords, the latest research says. According to online research specialist Nielsen/NetRatings, which has just released its first MegaView Search report specifically comparing audiences and click-through rates, those search engines with the […]
There is something ineffably smug (though sadly by no means unique) about Marks & Spencer’s reaction to the Sudan 1 carcinogenic dye scare. After withdrawing 16 affected products from its shelves, it trumpeted its achievement with the words: “We are very proud that we managed to remove them so that customers did not have to […]
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.