Asda app for m-commerce

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Unlike many other brands, Asda seems to have fully grasped the need for an app to be more than “just another” mobile platform (MWlinks.co.uk/ AsdaMobile).

The new Android app doesn’t just replicate its online offering or even its mobile website. Instead, it makes the user’s shopping experience a great deal easier by offering additional features that are enabled by and suited to the mobile platform.

With features including voice search and barcode scanning, the app has been designed to make shopping on the go and on a smaller screen a better experience.

The app demonstrates that Asda’s m-commerce team clearly understands the importance of thinking about the mobile context to create an app that will increase its sales.

Peter Gough
Founding partner, ORM London

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