Asda app for m-commerce

Unlike many other brands, Asda seems to have fully grasped the need for an app to be more than “just another” mobile platform ( AsdaMobile).

The new Android app doesn’t just replicate its online offering or even its mobile website. Instead, it makes the user’s shopping experience a great deal easier by offering additional features that are enabled by and suited to the mobile platform.

With features including voice search and barcode scanning, the app has been designed to make shopping on the go and on a smaller screen a better experience.

The app demonstrates that Asda’s m-commerce team clearly understands the importance of thinking about the mobile context to create an app that will increase its sales.

Peter Gough
Founding partner, ORM London



‘Ageing marketers risk being out of touch’

Lucy Handley

Senior marketers that started their careers before the dawn of the digital must work harder to keep abreast of digital advancements or they risk being bypassed by younger colleagues, according to the top marketer at Velvet and Bodyform owner SCA.


Why mums go online for deals and advice

Lucy Handley

New mothers are more likely than the rest of the population to look for deals and advice on mobile websites, according to research seen by Marketing Week, which also reveals they have been known to use shopping trips as a way to escape the kids.


‘Asos must up marketing as sales slow’

Rosie Baker

Asos has reported a significant slowdown in UK sales for last year prompting analysts to warn that it must improve its marketing to maintain its strong position in the UK as competition from rivals increases.