Asda has been on a journey over the past nine months to embrace a more content-led digital advertising strategy that aims to make its marketing more relevant to consumers and therefore more effective.
Despite sales falling 5.8% over the crucial festive trading period, Asda’s chief executive Andy Clarke insisted the quality of its marketing was not a contributing factor and called its Christmas campaign a ‘huge success’.
Asda has appointed Andy Murray, the founder of shopper marketing agency Saatchi & Saatchi X, as its new chief customer officer as former marketing boss Barry Williams leaves the supermarket after eight years.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
We arm you with all the numbers you need to tackle the week ahead.