Asda has been on a journey over the past nine months to embrace a more content-led digital advertising strategy that aims to make its marketing more relevant to consumers and therefore more effective.
Despite sales falling 5.8% over the crucial festive trading period, Asda’s chief executive Andy Clarke insisted the quality of its marketing was not a contributing factor and called its Christmas campaign a ‘huge success’.
Asda has appointed Andy Murray, the founder of shopper marketing agency Saatchi & Saatchi X, as its new chief customer officer as former marketing boss Barry Williams leaves the supermarket after eight years.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.