Asda has appointed Saatchi & Saatchi as its lead advertising agency, replacing VCCP after three years as parent Walmart takes more control of the struggling UK supermarket after growing impatient following a period of poor sales.
Asda has been on a journey over the past nine months to embrace a more content-led digital advertising strategy that aims to make its marketing more relevant to consumers and therefore more effective.
Despite sales falling 5.8% over the crucial festive trading period, Asda’s chief executive Andy Clarke insisted the quality of its marketing was not a contributing factor and called its Christmas campaign a ‘huge success’.
Asda has appointed Andy Murray, the founder of shopper marketing agency Saatchi & Saatchi X, as its new chief customer officer as former marketing boss Barry Williams leaves the supermarket after eight years.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.