The emotive branding designed by WPA Pinfold, which heavily features images of families, has been designed to “capture the essence of personal feelings associated with the concept” according to the agency.
The 3DME service, which was first rolled out into selected stores as a trial last summer, uses 360 degree scanning cameras and 3D printers to produce a miniature 20cm figurine of photographed customers. In-store sessions can be booked with prices ranging from £49 to £125 depending on how many people are featured.
“We are delighted to have so involved in working with Asda on such a ground-breaking project and it allows us to show our strengths across the whole spectrum of brand identity,” said WPA Pinfold’ founder Myles Pinfold.
Asda currently has 10 stores with permanent 3D printing sites and is expected to roll out the service to up to 50 in 2015 after positive Christmas sales. Later this year, the big-four supermarket chain also plans to take the 3D scanner on a UK road show to spread awareness of the concept.